Membership in The Chamber creates a strategic partnership that links your business with the proven chamber of commerce brand and that affiliation enhances your business credibility. Through our various business-to-business marketing opportunities, you can cost-effectively sell your products or services to a high quality, targeted audience of Chamber members which are both a business to business and business to consumer audience. Members are encouraged to do business with fellow Chamber members whenever possible.
Member Information Center (MIC)
While there are many factors that go into it, your presence in web searches can appear higher (Search Engine Optimization or SEO) through your listing in The Chamber’s online Business Directory. Chamber websites consist of credible business information and the ‘back link’ to a member’s website is an authoritative and trusted reference point for search engine relevancy. Each member has their own web page on the chamber’s website and can optimize that listing in the MIC. Items that can be updated or added include:
- Business contact and representative information
- Business description and hours of operation
- Social media links
Members can also market their business by submitting news releases, events, job postings or a hot deal. After approval, they are published on the chamber's website and posted on the chamber's Facebook page which provides greater reach and visibility.
Login credentials can be created by using the link on the Member Login page or by contacting The Chamber at (217) 525-1173.
The Brief Email Blasts
The Chamber publishes a weekly e-newsletter, The Brief, which can include your marketing message. The email is sent every Wednesday to over 3,500 individuals from Chamber member businesses. The email contains information and links to important business and economic issues, Chamber news and activities, upcoming events, resources available, helpful business tips and member news releases. There are three positions for a sponsorship banner and each is an inexpensive way to reach other members.
The Chamber's website is a traditional and trusted source of business information. People on our website have already made an important business decision; they are looking for a reputable business in our area. Advertising on our website allows members to direct their message to specific site visitors and/or all visitors to the site. The Chamber's website is a powerful and cost-effective advertising tool.
Enhanced Listing on Website
Members can increase their search engine optimization by upgrading their listing in our online business directory! Receive priority placement over Basic directory listings. Add your logo, business description, unlimited search keywords, photos and more!
The Chamber’s Update magazine, published six times a year, serves as a communication and information source to keep members current with Chamber events and activities as well as business and economic issues important to Springfield and Sangamon County. 2,100 full color copies are distributed to Chamber members, business leaders, advocates and influencers of our community. Discounts are available when advertising in three or all six issues. Industry focus topics throughout the year include Real Estate & Construction; Professional Services; Healthcare & Senior Care; Food & Retail; Business Services & Technology; and Banking & Financial Services. A digital version of each Update magazine is published on The Chamber website. Advertisers have the opportunity to upgrade their print ad to include a link to their website in the digital version.
The Chamber’s Direct Mailing Program is a cost-effective way to reach fellow Chamber members with a direct mail piece. Each month, The Chamber organizes a mailing of flyers to members announcing upcoming Chamber events and programs. Members have the opportunity to insert a flyer into the mailing that reaches approximately 2,000 business leaders for a fraction of the cost of an independent mailing. Click HERE for program details. Our Direct Mailing is an effective way to advertise everything from a grand opening to the launch of a new service or product in a highly visible and timely manner.
The Chamber hosts many events throughout the year, which are enhanced by the participation of member sponsors. Chamber events are designed to connect people on either a business or social level and only members have the opportunity to serve as event sponsors. Being a sponsor is a great way for businesses to receive publicity while showing support for The Chamber and community. The cost depends on the event and the level of sponsorship. Click for a list of Chamber events and sponsorship opportunities available.